Amish Exploitation Alert
Saw a TV ad for this on ESPN during a basketball game. Not sure about the demographic targeting at work here, exactly: “Heat Surge: The Authentic Roll-n-Glow Electric Fireplace.”
No Photoshopping at work here:
Now, my favorite part of the TV voice-over was this line: "Made of solid wood!" Wow! Solid wood. That's honest attention to detail you’ll find hard to come by, I immediately thought to myself.
There are probably are actual skilled Amish woodworkers putting these cases together. The ham-handed marketing put in service of their effort pains me, but then again so does the product. Does an electric space heater on casters, featuring a non-functional Lite Brite aesthetic with (overbuilt?) Mission-style cabinet define what 2008-era America wants? A superficial, nostalgic shell surrounding a dubious convenience?
Been there all along. My bad.
Image credit 1, Image credit 2
No Photoshopping at work here:
Now, my favorite part of the TV voice-over was this line: "Made of solid wood!" Wow! Solid wood. That's honest attention to detail you’ll find hard to come by, I immediately thought to myself.There are probably are actual skilled Amish woodworkers putting these cases together. The ham-handed marketing put in service of their effort pains me, but then again so does the product. Does an electric space heater on casters, featuring a non-functional Lite Brite aesthetic with (overbuilt?) Mission-style cabinet define what 2008-era America wants? A superficial, nostalgic shell surrounding a dubious convenience?
Been there all along. My bad.Image credit 1, Image credit 2
posted by Matt Shobe at
7:07 PM
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